Following the cell phone, MP3, MP4, online book, after the digital camera
cell phone, MP3, MP4, online book, digital camera ... ... is now cottage invasion of the electronics industry in various fields, but the next goal is to Industry speculation has recently been a hot e-book reader. Recently, the domestic market, there were numerous cottage branded e-book reader product, the price of 1000 yuan, more than legitimate e-book reader to be cheaper. It is understood that these cottage book manufacturers were mostly from the original MP3, MP4 manufacturer.
Although these cottage inexpensive e-book reader,Silver Sets for Sale, but also facing cottage of electronic products, "common problem" ─ ─ maintenance difficult. In addition, the e-book reader and other electronic products, the content is the main "selling point" is one of these cottage companies can only provide the hardware, can not provide e-book content services. Therefore, the industry is anticipated that these e-book reader cottage manufacturers will also be bad days "mixed\
originally: low-tech companies eager to make cottage
reporters recently conducted Taobao random search and found that apart from Hanwang, parallel imports are the Amazon Kindle, there are 56 I do not know e-book reader name brand products, prices ranging from 500-2000 yuan. Those who know the deep inside line, according to Mr. Li introduced in Shenzhen and other regions of the digital electronics market, has more than ten cottage brand electronic reader products coming to market, and there are still hundreds of companies are actively preparing for being.
"e-book reader the technical content is not high." The source of the phrase to point out a number of cottage manufacturers "restructuring" the root causes of e-books.
"e-book reader, the core part is the electronic ink. In addition to a dedicated E-ink e-ink screen, and the rest of the hardware and software architecture and more simple than Mp3." The insider said, "As a result, the former Mp3, MP4 manufacturers can easily cut into this market."
as the main parts of e-book reader, E-ink screen account for the cost of the electronic readers more than half. At present, some cottage industries 5-inch E-ink mainstream screen purchase price of 60 dollars. Since these cottage with genuine e-book e-book's core technologies are the same, whether it means that consumers spent 1,000 yuan to buy Taiwan cottage version is more cost-effective?
Insiders pointed out that "While we are all using the same vendor's E-Ink screen, but the internal hardware, there is a great difference. Most of the foreign e-books are PDF format, which pairs the hardware inside the fuselage requirement is necessary to higher cottage machines fail to address. "
shock: cottage debut is expected to depress the overall price
cottage products appear Another effect is to make the original selling price higher than e-book reader at once a high "civilian" of the.
industry expectations, the threat by the cottage products, the future market price of genuine e-book reader will be declined. Currently genuine e-book reader, priced at 2,000 yuan to 2,500 yuan, higher prices are one of the reasons of its sales in general.
In fact, a large number of cottage manufacturers an active part in e-book reader in this field, the upstream firms secretly funding is one of the reasons, there is E-ink screen, and was completely monopolized by a Taiwanese company. According to informed sources, the company's major clients in order to checks and balances are constantly cottage industries to provide its public molded products, so that's a big cottage manufacturers and customer price war.
cottage faced the threat of e-book reader, internal e-book reader brand Hanwang that not pose a real cottage, cottage it difficult for mass production, but with the content, the built-in e-books, involved with publishers, authors a series of questions about copyright. In addition, the power purchase cost of paper books of the screen is also a cottage manufacturers it is difficult to accept.
However, in the products, manufacturers increased the weight of competition with the cottage. For example, HW, launched a large-size screen, there are series will join the W IFI s, and part of the e-book prices have dropped to around 1,000 yuan.
Prospects: The cottage book an uncertain future
cottage compared to MP3, cottage mobile phones, e-book reader cottage maintenance problems more complicated.
It is understood that all current e-book reader, if the necessary repair and replacement of the screen, it is necessary Depot. Most of cottage manufacturers in the production process itself is only for OEM, unless there is technical personnel to Taiwan to conduct training for PVI and the establishment of appropriate maintenance facilities, otherwise, all repairs must be returned to Taiwan, PVI plant. The maintenance cycle is too long, round-trip cost is also an issue.
the same time,Tiffany Rings, the cottage OEM manufacturers generally do not have their own R & D programs, they will not update the programs, let alone add new features, once the product of a software problem, they can not solutions to our customers.
the other hand, sales of problems plagued cottage manufacturers. At present, the e-book reader products are also part of the development phase, there is no large user base. Majority of consumers of this product is not yet cold, the domestic e-book reader products are mainly for gift giving. "Who would take cottage machine to gift it?" "Cottage book with the genuine product, and in fact not much compared to the cost advantage, profit far below the cottage mobile phones and MP3". Analysis of the industry.
In addition, the cottage manufacturers have to consider is the content services. E-book reader is different from other electronic products, it has a great book content dependence. Amazon kindle sold in foreign countries on fire, and all thanks to the Amazon itself, a strong library resources. For the cottage vendors to provide e-books services have become a little "Arabian Nights\
In fact, some cottage manufacturers said that at present in the country, many books can be downloaded, allowing e-book reader cottage have a certain market space. If the national crackdown piracy of books for free online resources to disappear, cottage does not it say the prospects for e-books. (Text /'s gentle illustrations / Wang Lu-Xia)
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